This month, we celebrate Broker Maria Rita Palma, a seasoned professional who has devoted over three decades to shaping and enriching the real estate industry with unwavering dedication and entrepreneurial spirit, Ms. Rita Palma. With a foundation in AB Psychology from the College of the Holy Spirit in Manila, this broker’s career began at ASB Realty Corporation as an Account Executive in 1990. Driven to deepen their expertise, she passed the DTI licensure exam in March 1991, transitioning from salesperson to licensed broker and mastering every detail of the real estate process—from project sales to general brokerage.
Driven by her entrepreneurial spirit, Broker Palma founded Megasphere Realty, focusing on property leasing and management, where she handled corporate accounts for prestigious clients such as ADB, Shell Philippines, Delta Faucet, Van Melle, and McDonald’s. This success led her to discover a passion for teaching, which she pursued as a Senior Trainer at InnoTrain Consulting, where she designed and led sales and marketing programs for top industry players like Robinson’s Land, Chevron Philippines, and Standard Chartered Bank.
Fondly known as Tita Rita, her journey expanded further at Cathay Land, where she served as Director for Advertising & Sales Support, managing creative materials and administration across units. Her reputation for excellence soon led to a pivotal role with Picar Development as Training Head and Advertising & PR Head, overseeing impactful rebranding initiatives for Ara Vista, AMA Tower, and Stratford Residences. Her expertise attracted three boutique developers—Litton & Co., ILB Corp., and Luxe Asia—to engage them as a project-based marketing consultant.
Adding yet another dimension to her career, she appeared on DWIZ’s “Pilipinas Ngayon Na!” where she shared insights on the Real Estate Service Act (RESA) and strategies to combat the rise of unlicensed practitioners, or “colorums.” Her legacy is one of unparalleled commitment, leadership, and advocacy for professionalism in real estate, making them a truly deserving Broker of the Month.