For over 15 years, the REkolorum problem has plagued the real estate industry. It has been a constant source of frustration for licensed brokers and accredited salespersons—dedicated professionals who follow the rules, only to see their efforts undermined by illegal practitioners operating outside the law. While industry stakeholders endlessly talked about solutions, many began to wonder: would anyone take action to solve this persistent issue?
Finally, that day has come.
This Friday marks a pivotal moment in the fight against REkolorums as the industry takes a bold step forward with the Conclusion of the 15yrs old battle. AKSYONkolorum was organized last Nov 2023 for the purpose of doing what other leaders in the industry has failed to do. This groundbreaking initiative aims to level the First Serious Session with Government on the 15yo Illegal practice problems. The playing field by upholding the rights of law-abiding professionals while cracking down on illegal entities. The dream of a fair, transparent, and professional real estate landscape is now becoming a reality.
The REkolorum Problem: A Long-Standing Challenge
The term “REkolorum” has become synonymous with unauthorized real estate practitioners who operate outside the bounds of legality. These unlicensed brokers and agents disrupt the industry in countless ways:
- Erosion of Trust: Clients who fall victim to unlicensed practitioners often lose faith in the industry as a whole.
- Lost Revenue: Licensed brokers and accredited salespersons miss out on potential earnings as illegal entities undercut them in the market.
- Lack of Accountability: Without proper accreditation, REkolorums leave clients vulnerable, with no recourse in cases of misconduct.
Why AKSYONkolorum Matters
AKSYONkolorum is more than just a campaign—it’s a movement that represents the collective voice of licensed brokers and accredited salespersons. By advocating for stricter enforcement of existing laws and promoting public awareness, this initiative ensures that the industry prioritizes professionalism and legality.
Here’s how AKSYONkolorum is set to impact your practice:
- Stronger Enforcement of Laws: Regulatory bodies, in partnership with industry leaders, will actively pursue and penalize illegal practitioners.
- Elevated Professional Standards: Public awareness campaigns will educate clients on the importance of working only with licensed brokers and accredited salespersons.
- Boosted Bottom Line: With illegal practitioners out of the equation, licensed professionals will have more opportunities to grow their business and earn their rightful share of the market.
A Call to Action
This Friday’s event is not just a launch—it’s a rallying cry for all industry stakeholders to stand united against the REkolorum problem. It’s a chance to prove that talk alone isn’t enough; real change requires collective effort and decisive action.
Join us to learn how AKSYONkolorum will transform the industry, ensure that licensed professionals are respected, and create a better future for everyone. Together, we can end the REkolorum problem once and for all.
Let’s protect our profession, elevate our standards, and reclaim the trust of our clients. The fight is on—and this time, the law-abiding citizens are ready to win. See you on Friday!
